Not-for-profit is promoting politicians who have helped lower drug prices and calling out those who haven’t, regardless of party
One TV ad accuses a Democrat of “supporting drug company greed over our needs”. Another accuses a Republican of “making a killing off cancer patients”. A third ad praises a Republican for “standing up to drug companies”. A fourth attacks a Republican for placing “drug company profits” ahead of kids with diabetes.
Taken one at a time, they look like average election ads. But as a group, they scramble all the usual rules for political messaging. The ads have aired in a scattershot of nine states in the run-up to the November elections, in both congressional and gubernatorial races. Some attack Republicans and others attack Democrats. Certain ads are even placed in races where the outcome does not appear to be in doubt, with the incumbent up by 30 points.
Continue reading...from US news | The Guardian https://ift.tt/2PZ20Y1
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