Fruity flavours and flash-drive-like vape pens have seen a huge surge in popularity with young people
It’s a victory for anyone who has ever had to walk in the slipstream of a cherry-scented cloud: voters in San Francisco have overwhelmingly backed a measure to restrict the sale of flavoured tobacco products, including menthol cigarettes and vaping liquids packaged as juice boxes or candies. Many expected the vote to be close run, but the final tally came out with 68% in favour of proposition E, which has been described as one of the most restrictive policies on vaping in the US.
The proposition passed despite its opponents far outspending groups that support the ban. Much of that funding came from the RJ Reynolds Tobacco Company, which pumped an estimated $12m into an ad campaign – although judging by the commercials themselves, it’s difficult to see exactly where the budget was spent.
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